Last week (September 23-27), I ran a five-day free promo on Amazon for my contemporary romance, Inner Moonlight. Of my four books that are currently available for purchase, this particular novel is my favorite. You can imagine my frustration with my fairly abysmal sales. So I decided to pull it off of Smashwords, put it in Kindle Select, and run a free promo.
In the beginning of the month, I sent email notifications to a number of websites, asking them to advertise my book. These include:
http://bookgoodies.com
http://www.freebooksy.com
http://fkbooksandtips.com
http://awesomegang.com
http://ereadernewstoday.com
http://bargainebookhunter.com
http://www.ereaderperks.com
http://wantonreads.com
http://pretty-hot.com
http://authormarketingclub.com
On the day of the promo, I released notifications on multiple group message boards on Goodreads and also sent a couple of tweets and Facebook updates. In general, I did the exact same promotional emails that I had done for all of my previous promos. For these previous promos, I'm averaging around 1500 free downloads for a two- or three-day promo.
After five days, I had 19,960 free downloads! Ten-thousand of those took place on Monday alone. I cannot be sure why my numbers surged. I'd like to think that I'm establishing a bit of a fan base, but more than likely, someone ran my promo and inflated my sales. And to that organization, I offer my sincere gratitude.
I wish that I had had the good sense to check these websites to see who ran an ad, but to be honest, I was so busy checking my KDP reports with childlike glee that I forgot that marketing analysis component. Oops. Regardless of how or why it happened, it has been a particularly exciting event. I actually made it all the way to #9 in all of the Kindle Free selections. And I hung out at #3 for free contemporary romances for a little while. It was a tad bit unbelievable.
In other fun news, I'm making progress on the third and final book of The MaCall Prophecy Trilogy. In addition to writing, I'm also in the final stages of the cover design with my graphic designer, Laura Gordon. I've said it before, but she is such a joy to work with.
Within another week, I plan to release an excerpt and the cover for Triple Threat. It is the romance of Teddie Archer, a young woman with more power than the other women in her family, and more challenges given the savage world in which she lives. And while the storyline initially seemed on the verge of declaring war on me, it has turned out to be a surprising pleasure.
More on Triple Threat very soon!
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